In paper manufacturing, thickness is measured in points (pt), where 1pt equals exactly 0.001 inches. While standard commercial cards are typically 14pt (0.35mm), luxury branding requires 32pt (0.81mm) duplex or thicker stocks. These heavyweight materials provide structural rigidity to prevent bending and are the essential foundation for deep debossing and painted edges.
14pt (0.35mm): Standard commercial thickness. Flexible but professional.
32pt (0.81mm): Luxury double-layered (duplex) stock. Extremely rigid and prevents bending.
48pt (1.2mm): Ultra-luxury triplex stock with a colored center core. Credit-card-like stiffness.
64pt (1.6mm): Extreme architectural weight. Quad-layered and virtually unbendable.